Simple Definitions of...  Marketing, Advertising, Promotion, Public Relations, Publicity, and Sales

Marketing, advertising, promotion, public relations, publicity, and sales can be a little confusing at times. Although they are very similar, they have different meanings. Below you will find several definitions to help you in your quest to learn about marketing in Tucson.

Marketing

The definition of marketing is activity through which businesses will follow in order to create, communicate, deliver, and exchange real value through their products and services for customers and clients.

Marketing activities should include "inbound marketing" or market research which will help you analyze your competition to better brand your business. Inbound marketing would also include other market research to discover who your market is, what they want, and where they spend their time. Outbound marketing is any form of advertising and promoting of a service or product different media platforms like TV, Internet, classifieds, radio, billboard, public relations and sales.

Advertising

The definition of advertising is any activity which puts your business's message in front of potential and customers or clients. Advertising is usually targeted to one particular service or product. Advertising is can be used with banners, brochures, TV and radio commercials, direct response mail, email, etc.

Promotion

In general, a promotion is an ongoing activity towards business or product branding. Strong promotions help brand your business in the minds of the consumer to think of you when they need your products or services. Any type of advertising, sales, or public relations would be considered as several forms of promotions.

Public relations

Public relations are considered to be any kind of activity which gives your business a strong public image in Tucson. Public relations activities could be giving expert advice, donating to charities, helping out at local events, or just by giving Tucson a better understanding of your company. By utilizing and paying attention to the media in the newspapers, television, magazines, and the Internet, you'll be able to spot different ways to use public relations in order to give your company a strong public image.

Publicity

Publicity is any kind of exposure received in the media.

Sales

Usually when we think of sales, we think of the cash register opening and closing, but sales could also be the considered as the act of collecting leads or the act of closing a sale.

Need more information about Tucson marketing? Call the Tucson Marketing Pro today and will put your marketing mix in the "mix".