7 Marketing Tips For Promoting Your Business During a Slow Economy

Are you looking for ways to increase your business traffic and sales? Here are some cost effective ways to boost your Tucson marketing skills during hard times.

Joint Ventures ( A MUST if you're serious about marketing in Tucson)

Partner up with other related businesses who have the luxury of emailing their customers whenever they want. (you'll need one too)

The trick here is to cross promote to each other's customers. If you don't have a list to trade with, then offer add a link to their website from yours. You could also give them credits, gift cards, or discounts for your products or services.

Build an Email List of Customers

This is by far one of the quickest ways to build your exposure while being able to produce sales at the click of a button. Just imagine how much more effective your marketing in Tucson would be if everyone you promoted your products and services to actually wanted to hear from you.

Get your visitors to exchange their name and email address for a free newsletter, special report, or monthly discounts off of your products and or services.

You can also use this type of offer at promotional events, classes, presentations, you name it! Just pass out a sheet of paper for people who want more of what you offer and collect their emails! Just be creative and do not let these opportunities slip away.

Once you build a list of buyers who just absolutely love you and your products... you've just created a group of sales agents for your business who will tell all of their friends about you! Remember the best Tucson marketing is word of mouth advertising!

Collect Business Cards ( to add to your Marketing Arsenal)

These could be potential cross-promoters for you!

Mailing Labels - Email Signatures

Every bit of literature you send out should have a business promotion or message about your business to create curiousity! This is a very simple, but overlooked marketing method.

Referrals from Customers

Ask your potential clients or customers to provide you with a testimonial if you can meet, or exceed, their expectations. If they agree, and provide you with a testimonial, then thank and offer them a discount on their next purchase if they refer 3-5 friends!

Leveraging Media

You may have information, training, or expertise on a subject that people find interesting or might be willing to pay for, which most people may not have access to. This makes you the expert!

Send press releases out that are “news worthy” and interesting. This will create the image of you being the expert in your community. Now just start a list of contacts for reporters, writers, and producers, who you can keep updated about current events in your “niche”. Once you are percieved as the “go to guy or gal” they will come to you when they need background information for a project that they are working on.

After a rapport has been built, ask your local contacts to for references to contact. Think big... like regional or national media organizations!

Create Articles

Writing articles is another great tool to add to your marketing arsenal! Not to mention, great way to build links pointing back to your website! It will also increase your page rank in Google. Most article directories will allow others to use your articles for content as long as they agree not to alter and change your “bio box”.

Start out your articles with an awesome headline followed by valuable content and finish off leaving them wanting more while throwing in a bit of curiousity. Then, in your bio box, you could tell people... if you would like to know the Top 10 Reasons why... Click Here! or something similar. Be creative. Think of different ways to lead them into your sales funnel.

Learn About Online Tucson Marketing

Online Tucson marketing is a great way to get local exposure. There are so many ways to use social networking sites and social media that you can easily drive constant and consistent traffic back to your site. So start learning about sites like Youtube, Twitter, FriendFeed, EzineArticles, Social Bookmarking, ect.

Take Action

As you finish reading this article find the most attractive suggestions and create your action steps while thinking about your ultimate goal, and then make a plan to implement them! If your anything like me or anyone else for that matter, we usually resist change. Be the first one to do something out of the ordinary and be extraordinary! Just get out there and TAKE ACTION!

Doing something "new" can at times be scary. Any one of these techniques could spark new business growth and potential.