Top 7 Tucson Marketing Tips For Promoting Your Business During a Slow EconomyAre you looking for ways to increase your business traffic and sales? Maybe you just want to hone in on your Tucson marketing skills. Who isn't, right? Here are some creative sugestions and cost effective ways to boost your business growth and Tucson marketing skills during hard times. Create a Tucson Marketing Business Partner List ( A MUST if you're serious about marketing in Tucson) Gather “niche related” businesses to add to your "Tucson Marketing Arsenal", who have an email or contact lists that you can cross promote with. If you don't have a list to trade with, then offer to put a link to their website on yours and give them credits, gift cards, or discounts for your products or services.This is also a great way of marketing Tucson business owners! Just by doing this simple technique, you could literally have hundreds of people and businesses promoting you. Think about all of Tucson's businesses that you do business with, or might do business with, and make a list with all of their names with their profession. Tell them that you are creating your "Top Business Partners" list and you would like to add them to your list of professionals in Tucson. Ask them if they would accept referrals from you in return for referring people to them. Let them know about your products and or services and who your ideal client would be. Don't forget to explain why they should use you over your competition! If they agree, then exchange business cards or information. Build Your Email List This is by far one of the most important ways to build your exposure and produce sales while marketing in Tucson. Get your visitors to exchange their name and email address for a free newsletter, special report, or monthly discounts off of your products and or services. You can also use this type of offer at promotional events, classes, presentations, you name it! Just pass out a sheet of paper for people who want more of what you offer and collect their emails! Just be creative and do not let these opportunities slip away. Once you build a list of buyers who just absolutely love you and your products... you've just created a group of sales agents for your business who will tell all of their friends about you! Remember the best Tucson marketing is word of mouth advertising! Collect Business Cards ( to add to your Marketing Arsenal) These could be potential cross-promoters for you! Mailing Labels - Email Signatures Every bit of literature you send out should have a business promotion or message about your business to create curiousity! This is a very simple, but overlooked marketing method. Referrals from Customers Ask your potential clients or customers to provide you with a testimonial if you can meet, or exceed, their expectations. If they agree, and provide you with a testimonial, then thank and offer them a discount on their next purchase if they refer 3-5 friends! Leveraging Media You may have information, training, or expertise on a subject that people find interesting or might be willing to pay for, which most people may not have access to. This makes you the expert! Send press releases out that are “news worthy” and interesting. This will create the image of you being the expert in your community. Now just start a list of contacts for reporters, writers, and producers, who you can keep updated about current events in your “niche”. Once you are percieved as the “go to guy or gal” they will come to you when they need background information for a project that they are working on. After a rapport has been built, ask your local contacts to for references to contact. Think big... like regional or national media organizations! Create Articles Writing articles is another great tool to add to your marketing arsenal! Not to mention, great way to build links pointing back to your website! It will also increase your page rank in Google. Most article directories will allow others to use your articles for content as long as they agree not to alter and change your “bio box”. Start out your articles with an awesome headline followed by valuable content and finish off leaving them wanting more while throwing in a bit of curiousity. Then, in your bio box, you could tell people... if you would like to know the Top 10 Reasons why... Click Here! or something similar. Be creative. Think of different ways to lead them into your sales funnel. Take Action As you finish reading this article find the most attractive suggestions and create your action steps while thinking about your ultimate goal, and then make a plan to implement them! If your anything like me or anyone else for that matter, we usually resist change. Be the first one to do something out of the ordinary and be extraordinary! Just get out there and TAKE ACTION! Doing something "new" can at times be scary. Any one of these techniques could spark new business growth and potentia. Bonus Tip... Learn About Online Tucson Marketing Online Tucson marketing is a great way to get local exposure. There are so many ways to use social networking sites and social media that you can easily drive constant and consistent traffic back to your site. Literally overnight! So start learning about sites like Youtube, Twitter, FriendFeed, EzineArticles, Social Bookmarking, ect. |
